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Intellectual Property

Stopping a national copycat brand

Protected a Chicago coffee roaster from a competitor using a confusingly similar name.

60 daysto rebrand, no lawsuit
Attorneys discussing a brand protection strategy

The challenge

A larger company launched products under a near-identical name in 14 states, confusing customers and retailers.

Our approach

  1. 01Documented actual confusion from customer emails and reviews
  2. 02Filed opposition to the competitor's pending trademark application
  3. 03Sent a cease-and-desist backed by a ready-to-file complaint

The outcome

The competitor withdrew its application, rebranded and paid our client's legal costs.

Illustrative results for a fictional firm — not real matters. Prior results do not guarantee a similar outcome.

Next resultClosing a $14M manufacturing acquisition